A Message From Our Founder: Why We’re Evolving

When I first created Partum Panties, it wasn’t just about launching a product, it was about answering a need that too many women were quietly enduring. As a midwife, I saw it every day: the mess, the discomfort, the emotional rawness. New mothers navigating the early days post-birth wearing hospital-grade mesh underwear, with bulky blueys and giant pads that didn’t feel like care, they felt like an afterthought.

I knew we could do better.

So, I set out to create something better. Soft, supportive, disposable postpartum underwear that felt gentle, considered, and most of all, like someone had thought of you. I began by packing boxes from my dining room table, and with each order, I saw the impact grow.

Today, we’ve supported tens of thousands of mothers across Australia, New Zealand, and more recently, the UAE. But something beautiful has happened along the way, and it’s time for the next chapter.

Why We’re Changing: Listening to You, Evolving With You

We’re no longer just a panties brand.

From heartfelt DMs to candid reviews and late-night emails, you've told us exactly what you need. Yes, you love the underwear (and don’t worry, they’re not going anywhere), but it was clear: you needed more. More soothing. More support. More real tools for real recovery.

You asked for peri bottles, gentle peri foams, postpartum recovery kits, and a one-stop space for the things that truly help during one of the most raw and powerful seasons of life.

The name Partum Panties will always hold a special place in my heart. But as our range has grown, and as we’ve reached new countries and new communities, the name started to feel too small for the vision. We needed something that reflects not just what we sell, but who we serve.

Introducing: The Partum Place

We’re beyond proud to announce the next step in our journey:

✨ The Partum Place ✨

A dedicated space for all things postpartum care, where comfort meets knowledge, and support meets real, midwife-led products that are made for you, not just marketed to you.

The Partum Place is more than a brand, it’s a movement. A destination. A commitment to ensuring that postpartum care is never an afterthought again.

What’s Staying the Same? Everything You Love

This is not a goodbye to Partum Panties. It’s an evolution, a bigger container for everything we’ve built.

Here’s what’s staying the same:

• Our midwife-led approach to product development
• Our supportive disposable postpartum underwear, still soft, absorbent, and thoughtfully designed.
• Our commitment to honest, real education around postpartum recovery, and
• And most importantly, our respect for the full spectrum of the postpartum experience

You’ll still be able to shop from our existing website www.partumpanties.com as we transition and introduce new offerings. Our customer care, community tone, and values? All staying the same.

What’s Coming Next? A Complete Postpartum Ecosystem

With The Partum Place, we’re excited to offer:

• A wider range of products, for pregnancy, birth recovery, and beyond
• Real-talk education, from expert interviews to practical guides and shared stories
• Global access, with more international shipping options and retail partnerships, and
• Collaboration with retailers, hospitals, and birth professionals to make our products more accessible than ever

Whether you’re looking for high-absorbency postpartum pads Australia trusts, breathable postnatal underwear, or simply want to understand what to expect in the fourth trimester, The Partum Place is here to support your journey, every step of the way.

A Heartfelt Thank You

To every mother who trusted us in her most vulnerable moment, thank you. To every partner, midwife, doula, and friend who’s recommended us, thank you. Your stories have shaped this next chapter, and we’re growing because of you.

This rebrand isn’t just a business decision, it’s a reflection of how far we’ve come together. From one pair of panties to a full suite of meaningful products. From my dining table to delivery rooms across the world. From postpartum being an afterthought to being front and centre.

Join Us at The Partum Place

We’re growing, because you deserve more. Because postpartum care matters. And because this season of life deserves softness, dignity, and real solutions, not shame or silence.

Welcome to The Partum Place, your go-to for postpartum care that feels like it was made with heart. Because it was.

Visit us at here and stay tuned as we officially unveil The Partum Place. www.partumpanties.com